Epi-marketing^TM modeling is a concept often referred to as Patient Modeling or a myriad of other predictive terms. Establishing a patient oriented framework that is right for your product and market is critical to the success of the predictive analysis and ultimately your business strategy.   

What is dataworkshop’s Epi-Marketing^TM Model ?

Epi-marketing^TM is a fundamental principal of dataworkshop’s unique philosophy to empower organisations to better understand the information they collect and store to make certain the most appropriate “intervention” is implemented.

Forecasting prospective ‘level of use’ and potential ‘opportunities for growth’ requires a well researched understanding of the relationship between epidemiology and clinical preference to ensure factors that can deliver the greatest chance of success are identified.

dataworkshop’s Epi-Marketing^TM Model is founded on epidemiological and marketing principals which ultimately explore current “Prescriber Value” and “Prescriber Potential”.

Epi-Marketing^TM Modeling and the Statistical Checklist

dataworkshop’s Epi-Marketing^TM Model has been developed to incorporate the Statistical Checklist (a ‘needs assessment’ tool) to assist in the identification of:

• Market Segments
• Market Characteristics
• Prescribers
• Areas of opportunity

Outcomes can be quantified in terms of scripts, patients and monetary values which can be utilised for targeting and mapping of customers to populate ETMS or CRM systems.

For more information about Epi-Marketing^TM contact dataworkshop at info@dataworkshop.com.au
 
 

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